The Credit Union Principle: Putting People Before Profit
At the heart of the credit union movement lies a fundamental principle that sets it apart from traditional financial institutions – the principle of putting people before profit. This guiding philosophy has shaped the unique identity and mission of credit unions worldwide. Unlike banks that are primarily driven by shareholder returns, credit unions are cooperatively owned and democratically controlled by their members. The core purpose is to serve the financial needs of the community, not to maximize profits for external investors. This people-centric approach manifests in several key ways: Member Ownership and ControlCredit union members are both the owners and the customers of the institution. Each member has an equal say, with one member, one vote, regardless of the size of their savings or loans. This ensures that the institution’s policies and decisions are guided by the collective interests of the membership. Affordable and Accessible Financial ServicesCredit unions are committed to making quality financial products and services available and affordable to all members of the community, including those who may be underserved or excluded by mainstream banks. From savings accounts and loans to financial education, the focus is on empowering members to achieve their financial goals. Reinvestment in the CommunityInstead of paying dividends to external shareholders, credit union earnings are reinvested back into the cooperative to improve products, services, and community impact. This allows credit unions to offer better rates, lower fees, and more personalized support to their members. Cooperative and Collaborative SpiritCredit unions operate on the principle of “people helping people.” They work cooperatively with other credit unions and organizations to share resources, knowledge, and best practices – all in the service of better serving their members and communities.
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